January has a way of forcing honesty on you.
The noise of December has finally died down, the decorations are back in the loft, and suddenly you’re left alone with your thoughts… and your bank balance… and the quiet realisation that something in your life has been put on the back burner for too long.
This January, I’ve taken a long, uncomfortable look at myself and asked the question I usually avoid:
What do I want the next 12 months to look like?
And the answer surprised me a little — because it wasn’t more, or new, or reinvent myself completely.
It was this:
I want GoodMoms back.
Not rushed.
Not forced.
Not hustled into existence.
But rebuilt slowly, honestly, and properly.
When GoodMoms Began
I started GoodMoms Have Bad Days back in 2022, during a time when I felt like I was failing at everything.
I was a stay-at-home mom to five children, and on paper that sounds lovely. In reality, I felt like my entire identity had been reduced to keeping small humans alive and moderately clean.
There were days I didn’t speak to another adult.
Days I felt invisible.
Days I loved my kids deeply… and still felt completely lost.
I needed something — anything — that reminded me I was still me.
GoodMoms wasn’t born from ambition.
It was born from survival.
It was my way of saying:
“You can be a good mom and still have bad days.”
“You can love your kids and still feel exhausted, frustrated, and done.”
“You are not broken — you’re human.”
When It Took Off (And I Didn’t Expect It To)
What I didn’t expect was how much it would resonate.
The brand grew quickly.
People got it.
I was selling clothing, bags, and accessories — but what people were really buying was the permission to not feel guilty for struggling.
Messages started coming in from moms who needed that reminder.
Who needed the laugh.
Who needed the “me too”.
And I loved it.
I loved creating something that gave back while also filling a part of me that had been empty for a long time.
And Then… Life Happened
If you’re a parent, you already know how this part goes.
Work became louder.
Parenting became heavier.
Life demanded more.
Advertising slowed.
Selling slowed.
GoodMoms quietly stepped into the background.
Not because I stopped caring — but because something had to give, and at the time, it felt like it had to be me.
I didn’t stop believing in GoodMoms.
I just didn’t have the capacity to carry it all.
Why I’m Bringing It Back — Slowly
This January, I realised something important:
I don’t need to be everything to everyone — but I do need to be something for myself.
GoodMoms is part of me.
It always was.
So I’m bringing it back — but differently.
Right now, this isn’t about selling.
It’s about rebuilding.
Growing the community again.
Sharing the message again.
Letting moms find the brand before I ever ask them to buy anything.
I want this to be steady.
Organic.
Real.
Because GoodMoms was never about perfection — it was about honesty.
What GoodMoms Means Now
GoodMoms is still for the mom who loves her kids but cries in the bathroom.
The mom who feels guilty for wanting more.
The mom who’s holding it together with caffeine, sarcasm, and sheer willpower.
It’s for the mom who needs reminding that:
You’re not a bad mom.
You’re a good mom having a hard day.
And hard days don’t cancel out love.
Going Forward
Over the next year, I’ll be focusing on:
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rebuilding the GoodMoms community
-
growing followers slowly and authentically
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sharing honest content that makes moms feel seen
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taking the pressure off “selling” and putting it back on connection
When selling comes again, it will come naturally — when the time is right.
For now, I’m just here.
Writing.
Showing up.
And bringing a piece of myself back to life.
And honestly?
That feels like a really good place to start.
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